There are over 255 million active users currently on Twitter and they manage an astounding 500 million tweets per day, according to Twitter themselves.  Also according to the powers that be from Twitter, the largest way that users interact with content is by the clicking of links, which accounts for a whopping 92% of tweets interaction.  So how do you figure out what to write, when to write it, what a hashtag is and how this is all coming together for you?  Read on…

Write A Tweet That Stands Out:   Keep your tone as if you are having a professional conversation.  Being too formal loses the interest of your followers.  Use trivia or humour for a lighter touch.  Encourage them to auto retweet.  Retweets have value as far as users are concerned.  Use words that catch the attention.  Don’t flood your tweet with information.  Keep it simple and direct.  About 100 words is best.  Add videos or photos if you like.  There is a list available for viewing that shows the most tweeted and also the most retweeted words or phrases.  Not surprisingly, the phrase please retweet, made the list.  The more retweets you get, the better the chance that you will get a viral tweet.  Auto retweeting is basically a set it and forget way to increase your retweets.  Auto retweeting can watch out for up to 5 key words and then automatically retweets in response.  Automatic retweet will save you valuable time once set up.

The Hashtag Conundrum:  All you really need to know about what a hashtag is,it is metadata.  The best hashtags are short, easy to remember and recognized by followers.  No one wants to remember a 15 word hashtag and they likely won’t even try.  Tweets with hash tags seem to get more action than those without.  Only use one or two and be choosy.  You want them to be relevant.

When To Tweet:  For businesses, try tweeting on the weekend.  Followers have more time and will be more likely to interact.  Daytime seems to be best which makes sense.  Tweeting about your sale at 3am will likely not get much activity.

Is It Working?:  You must be able to accurately measure to grow on Twitter.  The best way to do this is either with analytics or through a URL shortener .