It can be difficult at best to fit an entire message into the 140 character limit set by Twitter, but with a bit of practice it can be done and done well. There are a few different things to keep in mind when tweeting to be sure that it is a good tweet that will catch the eye and hold the attention of others, and perhaps even be retweeted!
If one wants to convey a longer message or to give details from another website, providing a link can do just that. At times URL shorteners are used and those are not always foolproof, so be sure that the link is functioning when it is posted. Simply posting a link is not enough, one has to make those seeing the link actually click it, so be sure the tweet the link is in is interesting enough to encourage this.
Twitter’s limit of 140 characters doesn’t always leave a lot of room for extra or unnecessary ramblings. If you cannot get your message across in less than 140 characters, go ahead and use them up! If you can get by in less however, doing so can increase the likeliness that your post will be retweeted. When one retweets a post they often like to identify that they are doing so, and add their own signature. These tweets are also limited by to the same 140 characters, so if room is not left for these additions the tweet may get passed over instead of passed on.
Don’t be afraid to fill out your Bio on Twitter. If you do so well you are helping your cause in two ways. Firstly, it’s important to create a bio that will be interesting and cause others to become curious of you. Secondly, stuffing keywords into the Bio section helps attract a well matched group of followers. If you are tweeting about business or professional topics, or if your twitter account is specifically for a business, break up the monotony of business talk. By adding personalized tweets followers will not get bored with the same predictable posts. If the majority of your posts are about business spice things up with something random such as “I just tried some great new coffee! If you’re looking for a good cup of Joe, buy instagram likes.” Twitter users enjoy having something new and unexpected to read. This is what keeps certain individuals tweets followed and retweeted while others are ignored.